Welcome

“The path to knowledge is additive but the path to wisdom is subtractive” - Jeff Einstein

Welcome to Digital Apostate! My name is Jeff Einstein. I’m a digital media pioneer long ago turned apostate. Here’s my selfie…

How do I turn this thing off?
Jeff Einstein, 21st-century American man.

Digital Apostate is a partial anthology of contrarian videos, essays, observations and aphorisms penned and produced by yours truly over the past couple of decades. Singly and together they explore what happens to our time and money and freedom in a Brave New Digital World ruled by a state-sanctioned meta-addiction to all things media and all things digital. They explore what happens when addiction emerges — by design — as the default social condition, the rule rather than the exception.

While you’re here, please check out my feature video, Brave New Digital World: The Revelation — a video manifesto for the 21st century. There’s simply nothing like it anywhere else.

My digital chops date all the way back to 1984, when I authored Einstein’s Computer Guides, the first major how-to book series on personal computers, and co-founded Einstein and Sandom Interactive, the nation’s first digital advertising agency.

My digital career, however, took an abrupt turn in early 2004. That’s when I first identified media addiction as the default social condition with the debut of Einstein’s Cornera weekly column published in MediaPost’s MediaDailyNews — some years before Facebook and YouTube and Twitter and smartphones ruled the world. A few folks called me prescient back then. Most called me crazy. Story of my life either way.

Of course, today addiction is an all-but-obligatory sidebar whenever the discussion turns (as it almost always does) to smartphones, social media, video games and/or weekend binge viewing. Ironically, many of the same critics who dismissed my observations as merely insane back in 2004 still dismiss them today — only this time as something far worse and far less forgivable: yesterday’s news.

Somehow, near-total denial has morphed into near-total resignation, all in the blink of an eye. A Brave New Digital World is inevitable when social convention surrenders en masse to chemical destiny. My fear is that Mustapha Mond would feel right at home in present day New York City — and no one would notice.

Like the citizens of Aldous Huxley’s Brave New World, we are undone in the digital 21st century less by the things we hate and fear, and more by the things we love and trust and invite into our homes…

In the midst of our collective narcissistic narcosis, my best advice to you dear reader is to seek every opportunity to restore human scale to your life. Begin by rejecting the digitally driven mantra to think globally and act locally. Far better to think locally and act locally instead.

Finally, please don’t hesitate to contact me or comment on any of my posts. Many thanks once again for dropping by, and don’t forget to wipe your feet before you leave…
je-signature
Jeff Einstein


Want someone truly different and truly entertaining to address your school, civic, religious or business group? I’m a veteran public speaker with hundreds of radio, TV, trade show, university, corporate and community appearances over three decades. Contact me today and let’s talk it over.

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