Blockchain Technology – The Last Refuge of Book People

“As addicts we deny the addictive power of our narcotics while we exaggerate our ability to resist them. So it is with our meta-addiction to all things media and all things digital.” - Jeff Einstein

I remember a virtual conversation with a former colleague about blockchain technology a year or two ago. I told him I thought it might someday make a good technological refuge for rogue subcultures like the book people of Fahrenheit 451, as a possible means for them to protect their integrity and autonomy against the algorithmic onslaught of a Brave New Digital World. Fade out.

Fade in. Today I read an article in DigitalNewsDaily, Unilever Unveils Blockchain, Threatens Billions in Ad Spendabout how Unilever’s new blockchain-driven ad buying technology would compel Google and Facebook to clean up their respective advertising environments. Here’s my comment:

“Facebook and Google will take extraordinary pains to clean up their respective acts, most likely because Unilever won’t be the only major advertiser to deploy the same technology for the same reasons.

“File this one in the no-good-deed-goes-unpunished drawer in the be-careful-what-you-wish-for cabinet. While Unilever’s goals to clean up the ad environment may sound laudable (at least as laudable as a $10 billion dollar ad budget can sound), the unintended consequences of wholesale purification of any environment (virtual or real) are chilling at best.

“As the late great media ecologist Neal Postman once said about Brave New World in Amusing Ourselves to Death:

What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.

“Likewise, in the Brave New Digital World, freedom of speech is rendered inert when there’s nothing worthwhile left to discuss. In the Brave New Digital World we’ve already achieved diversity of everything except thought. How can it possibly be otherwise when 90% of the commercial media ecosphere is owned by only six companies — all of whom will likely offer their own blockchain final solutions to purify the ad environment (our environment)?”

How can it possibly be otherwise when more than 90% of all digital advertising money is already spent on Google and Facebook?

I stand by my original comment from a couple of years ago: Blockchain technologies will be the last technological refuge for book people.

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Uncommon Sense: Digital Foundation Myth, Part 2 – Personal Empowerment

“I’ve had layovers in airports that lasted longer than most of my corporate jobs.” - Jeff Einstein

Digital media pioneer turned Digital Apostate, Jeff Einstein, explains why personal empowerment is the most cynical of all the foundation myths propagated by the Brave New Digital Church…

 


Want someone truly different and truly entertaining to address your school, civic, religious or business group? I’m a veteran public speaker with hundreds of radio, TV, trade show, university, corporate and community appearances over three decades. Contact me today and let’s talk it over.

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Uncommon Sense: Digital Fundation Myth 3 – Digital Accountability

“All healing begins with gratitude.” - Jeff Einstein

Exactly who is more accountable in the Brave New Digital World? Part 3 of Digital Apostate Jeff Einstein’s Uncommon Sense Foundation Myths of the Brave New Digital Church explains…

 


Want someone truly different and truly entertaining to address your school, civic, religious or business group? I’m a veteran public speaker with hundreds of radio, TV, trade show, university, corporate and community appearances over three decades. Contact me today and let’s talk it over.

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Uncommon Sense: Introduction to Foundation Myths of The Brave New Digital Church

“Cool! My new camera came equipped with a phone.” - Jeff Einstein

All religions have their creation stories and foundation myths. The Brave New Digital Church is no exception…

 


Want someone truly different and truly entertaining to address your school, civic, religious or business group? I’m a veteran public speaker with hundreds of radio, TV, trade show, university, corporate and community appearances over three decades. Contact me today and let’s talk it over.

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Uncommon Wisdom: Skepticism

“Commercial media sell only two products: fear and envy.” - Jeff Einstein

Skeptical about skepticism?

 


Want someone truly different and truly entertaining to address your school, civic, religious or business group? I’m a veteran public speaker with hundreds of radio, TV, trade show, university, corporate and community appearances over three decades. Contact me today and let’s talk it over.

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Uncommon Wisdom: Exhale

“Yesterday, your opium dreams belonged to you. Today, they belong to everyone else. Social media are the opium dens of the 21st century.” - Jeff Einstein

It’s all in the exhale…

Please support my work on Patreon.com, and please check out the trailer for my feature video, Brave New Digital World: The Revelation.


Want someone truly different and truly entertaining to address your school, civic, religious or business group? I’m a veteran public speaker with hundreds of radio, TV, trade show, university, corporate and community appearances over three decades. Contact me today and let’s talk it over.

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Uncommon Wisdom: Gratitude

“Laugh often at yourself. Humor is the metric of proportion.” - Jeff Einstein

Want more? Try appreciating what you already have first…

 


Want someone truly different and truly entertaining to address your school, civic, religious or business group? I’m a veteran public speaker with hundreds of radio, TV, trade show, university, corporate and community appearances over three decades. Contact me today and let’s talk it over.

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Uncommon Sense: Digital Foundation Myth 1 – Democratization of Media

“Meaningful ritual is the arbiter of quality in our lives.” - Jeff Einstein

Apparently, more printing presses do not translate into greater democratization of media…

 


Want someone truly different and truly entertaining to address your school, civic, religious or business group? I’m a veteran public speaker with hundreds of radio, TV, trade show, university, corporate and community appearances over three decades. Contact me today and let’s talk it over.

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Uncommon Sense: Drug Lords of Sun Valley

“Contrary to the feel-good platitudes of digital pop culture, the primary functions of digital technology are neither personal empowerment nor the democratization of media. The primary function of digital technology is the rapid consolidation of power and wealth among institutions -- private and government alike -- already far too powerful and far too wealthy.” - Jeff Einstein

Another Uncommon Sense video from the Digital Apostate: Drug Lords of Sun Valley…

 


Want someone truly different and truly entertaining to address your school, civic, religious or business group? I’m a veteran public speaker with hundreds of radio, TV, trade show, university, corporate and community appearances over three decades. Contact me today and let’s talk it over.

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Manifesto for a Good Life

07.25.05 020

“In a society of default addiction and excess, the quality of life becomes a function of deliberate subtraction and disintermediation.” - Jeff Einstein

By Jeff Einstein

To my daughter…

For you, my heart, my soul, I would begin with the notion that time is your most precious inventory, and that the quality of your life will ultimately reflect how and where and with whom you spend it.

The tragedy of modern life resides in the everyday Faustian exchange of time for false promises and trivial distraction. Free time is the only meaningful measure of a free society, and real freedom is always defined and defended by the option not to participate. As with knowledge and wisdom and peace, therefore, the path to freedom is subtractive, not additive.

Things to do on a daily basis…

  1. Whatever your religion, or lack thereof, put a higher power or something greater than yourself first. Doing so compels humility and gratitude. Humility moderates excess, imposes perspective and compels patience while gratitude is the eternal wellspring of all healing.
  2. Slow down. Speed kills.
  3. Encourage then let go of failure in yourself and others.
  4. Deliberately simplify your life at every opportunity.
  5. Seek out those things — like the dinner table and the sabbath day of rest — that emphasize human over digital scale.

That said, always…

  • …be accountable to someone or something. Seek out responsibility as the key to a good and meaningful life.
  • …be a good and true friend. The love you share with your friends is your purest love.
  • …be respectful and kind to other people and creatures. How they treat you is up to them.
  • …put “Should I?” before “Can I?”.
  • …look to the future with wonderment and open arms. It’s coming anyway.
  • …bring gratitude, passion and patience to every encounter. You’ll need them.
  • …let the people you love know just how much you love them. Life is fragile and uncertain.
  • …seek wisdom of the ages over knowledge of the moment.
  • …seek moderation over excess. Excess will always steal your time and freedom.
  • …seek simplicity over complexity.
  • …know when to let go.
  • …love your country, but be skeptical of all technology, all media and all government authority. Skepticism is your first civil obligation in a free society.

But never…

  • …succumb to the media and technology-driven entreaty to think globally and act locally. It’s a cheap sales pitch wholly unworthy of you and your time. Rather, think and act locally, first.
  • …base your life decisions on fear and envy. Doing so will kill your soul and can only lead to more fear and more envy.
  • …take your life or the things and people in it for granted. Again, life is fragile and uncertain.
  • …let anyone tell you what you cannot do. You have the power to change the world.
  • …surrender your identity or sense of individual right and wrong to any group or institution. Be a good team player but know in your heart that you and you alone are accountable for your life and the decisions you make.
  • …think of yourself as a victim; think of yourself as a victor.
  • …debase your home, family or friends by thinking of or describing them first as financial assets.

And remember…

  • …that for every humble step you take, the universe takes two steps towards you.
  • …that you become your attention.
  • …that time is your most precious inventory.
  • …that humor compels proportion and perspective.
  • …that happiness is a choice you make each and every day.
  • …that boredom is a reflection on you, not the world around you.
  • …that all of your choices have consequences.
  • …that you can’t change others. You can only change yourself.
  • …that all healing begins with gratitude.
  • …that the people you love want and need to see and hear it from you.
  • …that you are always and forever loved.
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