“Too big to fail isn't the unintended consequence of a bad plan or a failure to plan. Too big to fail is the plan.” - Jeff Einstein
Once referred to by The New York Times as “…the Mick Jagger of digital media,” Jeff Einstein is a bona fide media pioneer whose digital pedigree dates all the way back to 1984, when he authored Einstein’s Computer Guides, the first major how-to book series on personal computers, and co-founded Einstein and Sandom Interactive, the nation’s first digital advertising agency.
Early in the 21st century, however, and well before the rise of social media, Youtube and smartphones, Mr. Einstein morphed from digital media pioneer to Digital Apostate when he first published Einstein’s Corner, a weekly column in MediaPost’s MediaDailyNews. Based on his revolutionary assertion that our meta-addiction to all things media and all things digital had already emerged as the default social condition (the rule rather than the exception), Einstein’s Corner was the first widely published and read exploration of how our fealties to our digital media and digital media devices adversely influence our businesses and lives. Of course, everyone thought he was crazy back then…
In 2013, Mr. Einstein published The Media Addict’s Handbook: Restoring the Quality of Life in the Great Age of Mediation, as an extension of his thoughts on media, addiction and how to restore moderation to our lives in what he called the Great Age of Excess.
Before his emergence as the Digital Apostate, Mr. Einstein’s strategic marketing and business development initiatives drove the acquisition of two agencies, the global growth of a third, and a high-tech IPO. His work appeared in virtually every major business venue, including front-page stories in The Wall Street Journal, and cover stories for Red Herring Magazine, George, PC Magazine, and The New York Times Sunday Magazine. During that time he appeared in national ad campaigns as a paid spokesperson for two major computer brands, as a featured speaker at more than 200 media and marketing industry trade shows, seminars and workshops, and as a digital media expert on dozens of radio and TV programs, including The Today Show with Katie Couric, and CNN’s 360 with Anderson Cooper.
Like Mark Twain, Mr.Einstein never let school interfere with his education. He never attended college and describes high school as the best eight days of his life.
Formerly a long-time denizen of New York City, Mr. Einstein lives a pretty quiet life these days with his much better 75% and a fierce gato in Delray Beach, where he still spends a good deal of his time trying (unsuccessfully, so far) not to mortify his daughter. Those who know him well still think he’s crazy. But no one doubts his prescience anymore…
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